SEO Best Practices
1.b Professional User
As time trudged on, Internet use became part and parcel of everyday work life. Surfers turn into Professional Users. This type of user is looking for information. They are searching for information and are in and out of websites in seconds. The shear number of matching pages returned by Search Engines tends to heighten anxiety due to the number of perceived matching results. This user will rarely drill down a site unless there is the possibility of finding what they are looking for. In most cases, they will not enter via the home page.
The paradigm in building a successful website for both users and business owners is to understand that websites need to satisfy the Professional User in that the information is easy to find and for business owners, that these users can be converted to a sale. Navigation through a large site is just as crucial so folks don't feel like they are lost and leave out of frustration.