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SEO Best Practices

2 On-Site Optimization – Site Level

2.4 InURL Command

It is interesting to note that keywords in the URL play a part in ranking a page. Embedding keywords in the URL, be it a folder path or a file name is one of the desired methods for improving relevance.

The InURL command is a method of finding relevant results. It is also notable that when doing regular none command searches that major search engines show bold text in URLs containing the keyword phrase searched.

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